Story
Problem
A new beauty brand for real hair extensions needed everything — name, logo, online shop, legal structure, and content — with no prior assets or presence. The challenge was to create a trustworthy and premium shopping experience from zero to one.
Solution
A full-service e-commerce presence was built, including branding, visual design, content strategy, and shop system integration. The final result is a professional, legally sound, and conversion-optimized platform that brings the brand to life and makes it ready for business.
Hairguide
Product Page
Versatile Logo Design
For Ruby Hair, I created two distinct logo variations to ensure flexibility across all touchpoints. The compact version works perfectly for smaller formats like social media icons or product tags, while the extended version offers strong brand presence in larger applications such as signage, packaging, and digital banners. Both share a clean, elegant aesthetic that reflects the premium quality of the brand.